SOUTHCOM PR Much Improved

Partial Image of SOUTHCOM web site.

Last month I took several commands’ public relations organizations to task for poor performance, “Selling Seapower/Failing PR.”

This is what I said about SOUTHCOM, “I would have thought, would have a lot of Coast Guard related content. Their web site has had four posts about the set up of the retention center at Gitmo 4 to 6 February, but before that they were a lot more quiet. Two posts in January; two posts in December; four in November; two in October; eight in September which included UNITAS, but there was never even a wrap-up at the conclusion of UNITAS. I had to go back to June 6,2024 to find a Coast Guard related story, and there were very few Navy related stories.”

They seem to be doing much better now. There were 15 stories in February and already three stories, including one including the Coast Guard very prominently, in March. The Coast Guard related story was lifted whole cloth from a 7th District news release, but I have no problem with that. There it will be seen by a different readership.

5 thoughts on “SOUTHCOM PR Much Improved

  1. USSOUTHCOM is going to be the center of activity for the OPC/FRC force in just a couple of years. The OPCs will begin to show and become the go to platform for the region. The USN LCS should be all over the Gulf of America and the Greater Caribbean Basin today. We should stand up a C4F headquarters in Puerto Rico, or stand-up COMFARCARIB again. Too much going on there to just put it at the bottom of the page, and assign a lower priority. We should pay at least as much attention as Russia and China in the Region. We have little or no presence in Guyana. China, Russia and Venezuela are all moving in that direction.

    • If we ever do have a war with China, other countries will probably go on the offensive trying to take advantage of our distraction, probably leading to a world wide conflict.

      Venezuela vs Guyana, Venezuela vs Colombia, and Nicaragua vs Costa Rica could be an among the regional conflicts.

      • As the USCG assumes greater responsibility in International Waters w/r/t Law Enforcement on the High Seas like International unregulated fishing, often referred to as Illegal, Unreported, and Unregulated (IUU) fishing,

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