
Below is a post from MyCG. On the MyCG website it says,
“What you can do now to help make the new site better”
Obviously, I was interested. I thought maybe I would ask my readers to offer feedback. This is supposed to be a public-facing website, and we are the public, whereas most readers of MyCG are internal to the organization.
But looking down at “What should members do?” the only thing I see in terms of making the site better is, “Participate when asked. Your feedback will directly influence the final website and contribute to ongoing improvements post-launch.”
Currently there are a lot of public-facing website such as news by region and many that are directed primarily to service members but accessible to the public like the district websites. CG-9 has a web site. Individual ships and other units have websites and Facebook pages.
I have also seen a need to improve Coast Guard websites and keep them up to date. What I see in this notice also seems to be an attempt to restrict what is said. I have not seen a problem with what has been made public, but this is what it says:
- “…making content management…more consistent for all audiences.
- “…fragmentation makes it harder…to keep information…compliant.
- “Every decision in the process is guided by leadership…
- “Present a…more consistent Coast Guard brand to the public
- “All content will use approved templates, standardized tags…
- “Present a…more consistent Coast Guard brand to the public
- “Stronger governance and brand alignment
- CG-OPA will manage the content approval process for adding or changing public web content. This ensures updates are…aligned with Coast Guard priorities. A dedicated Brand Team will also formalize visual identity, tone, and voice standards.
I can see a single site to pass along information on Coast Guard units, their location and characteristics and to provide information on history, budget requests and status, contracting and other questions of national importance to the general public, but I hope the Coast Guard will not limit public access to just this one website. Multiple websites exist because they address different audiences. A top down requirement for approval will delay distribution and limit response to local news agencies.
CG-OPA should also be making sure unofficial outlets have correct and up to date information. This seems to be being done. Wikipedia and the Navy League’s Seapower Almanac frequently seem to be more up to date than Coast Guard websites.
Nevertheless, as a user of public information sites, the Coast Guard does a great job, much better than the Navy. I believe that is because we have done, what the Coast Guard has always done, pushed decision making down to the local level.
That is not to say HQ should not be checking on what they do.
The Coast Guard is taking a major step toward modernizing its digital presence with a redesigned website — a change that will affect not only how we communicate with the public, but how many of us do our jobs.
The new and improved public-facing website, which is expected to launch in late 2026, will consolidate multiple Coast Guard domains into a single platform. The goal is to make it easier for the public to find accurate information, while making content management faster, clearer, and more consistent for all audiences.
Every decision in the process is guided by leadership and backed by data on how people actually use our site. Ultimately, this will help us meet our Force Design goals by making the Coast Guard more adaptable, technologically savvy, and ready for whatever comes next.
Why this matters
Today, information about the Coast Guard lives across multiple websites, platforms, and formats. This fragmentation makes it harder for external audiences to find what they need and harder to keep information current, consistent, and compliant.
The new website will:
- Reduce duplicate content and outdated pages
- Improve searchability and readability using plain language
- Free time for content managers to focus on mission-critical work
- Present a clearer, more consistent Coast Guard brand to the public
Whether you manage web content directly or rely on public-facing information to support operations, recruiting, outreach, or stakeholder engagement, this redesign improves how the Coast Guard communicates.
What’s changing
One unified public website
Multiple Coast Guard public domains will be merged into a single platform, allowing users to find information and services more easily while simplifying workflows for content managers.
Structured, plain-language content
All content will use approved templates, standardized tags, and plain language guidelines. This improves clarity for users and boosts search engine optimization (SEO), making Coast Guard information easier to find and understand.
Stronger governance and brand alignment
Once the redesigned site launches, CG-OPA will manage the content approval process for adding or changing public web content. This ensures updates are timely, accurate, on-brand, and aligned with Coast Guard priorities. A dedicated Brand Team will also formalize visual identity, tone, and voice standards.
Data-driven decisions
The redesign is guided by analytics and discovery insights from tools like Google Analytics and SiteImprove, ensuring improvements are based on how real users interact with Coast Guard content, not assumptions.
Internal content handled separately
A separate team is developing a strategy for internal-facing content to ensure resources for employees are organized, accessible, and fit for purpose.
Timeline
The project will follow a phased approach, with:
- Ongoing previews, testing, and feedback
- A soft launch planned for late 2026
- Continuous refinements based on user input and performance data
This approach allows the Coast Guard to adapt quickly and improve the site as needs evolve.
What should members do?
- Stay informed. Look for updates through MyCG articles, briefings, emails, Quarterly Content Manager meetings, Teams channels, and direct communications.
- Participate when asked. Your feedback will directly influence the final website and contribute to ongoing improvements post-launch.
- Prepare for new processes. If you manage or contribute to web content, expect new templates, workflows, and governance policies.
- Take advantage of training. The CG-OPA Web Team will provide training, guidance, and tools to help you transition smoothly.
Looking ahead
This website redesign is more than a technical upgrade. It’s a cultural shift toward clearer communication, smarter workflows, and a stronger Coast Guard presence online. By working together and embracing these changes, we’re building a digital platform that better supports our missions, our workforce, and the public we serve.
For more information, check out our FAQ. If you have additional questions or concerns, please reach out to the CG-COMMS web team through your normal points of contact, or to Rodrigo.Brinski@uscg.mil.