Selling Seapower / Failing PR Revisited

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PACIFIC OCEAN (July 27, 2012) Ships and submarines participating in Rim of the Pacific (RIMPAC) exercise 2012 are in formation in the waters around the Hawaiian islands. (U.S. Navy photo by Chief Mass Communication Specialist Keith Devinney/Released)

Back in February, 2025 I did a post “Selling Seapower / Failing PR” talking about the government public relations sites that I have linked in my Recommended Blogs list.

  • Four Coast Guard run sites
  • Joint Interagency Task Force South
  • Three Combatant commander sites–for NORTHCOM, SOUTHCOM, and INDOPACOM
  • Four numbered Fleet commands–5th, 4th, 3rd, and 2nd

The Coast Guard sites were:

The first three were generally very good. The fourth appeared to be underutilized. That is still the case as there has been no new material since January 15, 2026.

About a month ago I put some of these sites on an inactive list because they had not had any new material for over a month:

I just removed Third Fleet from my inactive list because they just reported completion of the RIMPAC commanders conference, but that was only their second story this year, and more than ten weeks since the last story.

I had hoped we would see more Coast Guard stories from Joint Interagency Task Force, South (JIATF,s) and Forth Fleet. In my Feb. 2025 post I had found JIATF,S had published only seven stories in the previous year and 4th Fleet only 14, none about Coast Guard units. Now they have gone completely silent with not a single story in the last four months.

I suspect the silence may have something to do with the Operation Southern Spear, the kinetic attack on drug boats that began September 2, 2025 off Venezuela and was extended to the Eastern Pacific with the first attack in the Pacific occurring November 13. All the reporting from Operation Southern Spear is coming from SOUTHCOM.

Incidentally these attacks seem to have slowed down with only two attacks reported in the last 26 days.

2 thoughts on “Selling Seapower / Failing PR Revisited

  1. I wonder how effective these these traditional news releases even are these days. Who is left that would either reprint them or do a follow-up story? Are local media even picking up these long “Cutter X returns…” stories?

  2. One mission that is not in the headlines that should be is a USCG ESCORT MISSION of MERSHIP TRAFFIC in the Strait of Hormuz by order of the President, and augmented by every nation’s ESCORT vessels in the Free World who benefits from the traffic there in.

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