Hurricane Ready: Coast Guard Adapts to the Social Media Storm-USNI

Maximum sustained wind speed and minimum pressure of Hurricane Harvey (2017), Data source: NATIONAL HURRICANE CENTER, TROPICAL CYCLONE REPORT, HURRICANE HARVEY, NOAA

The October US Naval Institute (USNI) Proceedings has what I think may be an important article, discussing the Coast Guard’s use of Social Media in response to Hurricane Harvey. The article is “Hurricane Ready: Coast Guard Adapts to the Social Media Storm,” by Cadet Evan Twarog, USCG. (Unfortunately for those of you who are not USNI members, it is behind the pay wall)

During Hurricane Harvey work with volunteer organizations and crisis mapping became critical. It is a remarkable story of cooperation and rapid innovation.

Not only does the article discuss the service’s use of social media during Harvey, it also talks about future use including standardization. Cadet Twarog points out, and to some extent answers, the following,. “Now the service needs to examine how to permanently and systematically monitor social media calls.┬áTo make this possible, four questions must be answered:

  1. “How will the Coast Guard collect information?
  2. “Who will be responsible for the information?
  3. “How will it be distributed throughout the Coast Guard?
  4. “How will the information be used?